Gallery

My Work

Collection of writing samples, ad copy & design, and creative projects from the mind of Rachel LaSpada.

Advertising

Advertising design for Pittsburgh Zoo

Blue teddy bear sitting against rocky background, illustrated.
Illustrated scene of blue teddy bear zoo exhibit. © 2023 Rachel LaSpada. All rights reserved.

Our bears are not stuffed.
Experience the real thing.

Come and observe sun bears, black bears, and brown bears as they forage through the rocky grottos of the Bear Den- the oldest exhibit in the zoo.

Don’t settle for a fake encounter – experience the wild wonder of our bear exhibit today!

Event marketing

Tweets to promote Frightful Friday movie nights at the park

Horror fans, unite! We’re bringing spine-tingling movies to North Park every Friday night in October for FREE! Grab your friends, bring your blankets, and get ready to scream. #HorrorMovies #FreeEvents #FridayNightFrights

Don’t miss out on the thrills and chills! Our free horror movie event is happening every Friday night in October at North Park. Grab your friends, bring your blankets, and get ready for a spooky night under the stars. See you there! #HorrorMovies #FreeEvents #CommunityFun

We’ve got a bone-chilling flick and free snacks from local vendor the Pittsburgh Popcorn Company! Join us tonight at 7pm for a free screening of Zombeavers. Don’t miss out on this frightful night! #HorrorMovies #FreeEvents #SupportLocal

Last chance to get your fright fix! Join us for the final night of free horror movies at North Park this Friday. We’ve saved the best for last, so bring your friends, blankets, and nerves of steel for a fearful finale. See you there! #HorrorMovies #FreeEvents #FinalNight

Sample magazine copy

Leaping into fashion article

Fashion sketch of frog evening gown.

As a fashion industry leader, it is my pleasure to introduce an exciting new development in pet fashion – a collection of exquisite clothing for pet frogs.

While some may find the concept of dressing up amphibious creatures unusual, this new line is a testament to the innovative and boundary-pushing nature of the fashion industry. Every detail has been considered in the creation of these stunning pieces, with the focus on quality, craftsmanship, and style.

I cannot forget to mention the pièce de résistance of this collection – a stunning evening gown that will surely take your breath away. Inspired by the delicate beauty of lilies, the bodice of the gown is adorned with intricate floral appliqué, carefully crafted to create a three-dimensional effect.

The muted pink tulle skirts of the gown have been bunched with the utmost care, creating a voluminous and graceful silhouette that is sure to turn heads. The gown exudes elegance and sophistication, yet is playful and whimsical at the same time.

Designed to fit a frog’s unique proportions, this gown is a testament to the designer’s attention to detail and their commitment to creating beautiful and functional garments. The combination of the lily-inspired bodice and the flowing tulle skirts creates a breathtaking and harmonious effect that is sure to make any pet frog feel like royalty.

For those who appreciate the finer things in life and seek to express their love for their pets in a creative and sophisticated way, this gown is a must-have. It is a perfect example of the creativity and imagination that is at the heart of the fashion industry, and a testament to the limitless possibilities of pet fashion.

In conclusion, this new line of clothing for pet frogs is an exciting and innovative development in the world of fashion. It showcases the creativity and imagination of designers, and offers pet owners a new and exciting way to express their love for their pets. From elegant raincoats to stunning evening gowns, this collection offers something for every fashion-conscious pet owner. So, let’s hop to it and embrace this exciting new trend in pet fashion!

Samples

Email marketing to match any tone

Clickable:

Want to skyrocket your sales with email marketing? Look no further! As a top-notch copywriter with a passion for crafting winning campaigns, I’m excited to reveal the secret sauce to crafting killer email content. From attention-grabbing subject lines to irresistible calls-to-action, my blog post will unlock the key to driving conversions and boosting your bottom line. Don’t miss out on this game-changing opportunity – click now to learn more!

Corporate:

As an accomplished copywriter with a proven track record of delivering impactful content, I am pleased to submit my application to write a blog post on email marketing for your esteemed organization. With extensive experience in the field, I possess a deep understanding of the critical role email campaigns play in modern marketing. I am eager to leverage my expertise to provide your audience with valuable insights and actionable strategies that can help them optimize their email marketing efforts and drive measurable results. By engaging my services, you can expect polished and professional content that aligns with your brand’s tone and voice, and delivers tangible value to your readers.

Fun and casual:

As a copywriter with a knack for witty one-liners and puns that make even dad jokes look good, I’m the perfect candidate to write a blog post about email marketing. You might be thinking, “Email marketing? Sounds about as exciting as watching paint dry.” But fear not, dear reader! I’ll make sure your inbox doesn’t become a snooze-fest with tips and tricks to create emails that your subscribers actually want to read. So, let’s make email marketing great again, one clever subject line at a time!

Intense:

As a copywriting ninja with a fierce passion for crafting killer content, I’m stoked to apply for the chance to write an epic blog post about email marketing. With battle-tested experience in the trenches of the industry, I’ve honed my skills in creating email campaigns that cut through the noise and deliver results. I’m itching to share my battle-hardened strategies and actionable insights with your readers, equipping them with the weapons they need to slay their email marketing game. Expect nothing less than electrifying, engaging content that will make your readers want to shout “HELL YEAH” and level up their email marketing campaigns like never before.

Bright and cheery:

As a bubbly and creative copywriter with a passion for crafting content that captivates and converts, I’m thrilled to apply for the chance to write a blog post on email marketing! With years of experience under my belt, I understand how essential a killer email campaign can be to the success of any business. That’s why I’m eager to share my expertise with your readers, providing them with actionable tips and strategies to help them create email content that dazzles and delights. When you work with me, you can expect nothing but sunshine and smiles, along with engaging, informative, and downright fun content that will inspire your readers to take their email marketing game to new heights!

Dreary:

As a copywriter whose soul has been crushed by the monotony of churning out content day after day, I guess I’ll apply for the task of writing a blog post about email marketing. Despite feeling dead inside, I suppose I have enough experience in the industry to share a few tips and tricks about how to make emails less unbearable for both the sender and the receiver. Don’t expect anything groundbreaking or innovative, just a few stale suggestions on how to improve open rates and click-through rates. But hey, it’s not like anyone really cares about email marketing anyway, right?

Hodor:

Hodor! Hodor! Hodor! Hodor! Hodor! Hodor! Hodor! Hodor! Hodor! Hodor! Hodor! Hodor! Hodor! Hodor! Hodor! Hodor! Hodor! Hodor! Hodor! Hodor! Hodor!